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NIL Financial Planning for student-athletes

NIL PlanningGuidance for Families
Navigating NIL Income

Name, Image, and Likeness (NIL) opportunities have created new financial possibilities for student-athletes—but they’ve also introduced new responsibilities and risks. For many families, this is the first time a student is earning income, managing taxes, or making financial decisions with long-term consequences.

At J. Gordon Financial Services, we help parents and student-athletes understand how to manage NIL income responsibly. Our focus is on financial education, planning, and smart decision-making—so families can feel confident, informed, and supported.

We do not source or negotiate NIL deals. Instead, we work alongside families to help student-athletes build healthy financial habits, understand tax implications, and create a strong foundation that extends well beyond college athletics.

Our goal is simple: to help families protect today’s opportunities while preparing student-athletes for long-term financial success.

  • Yes. We provide financial education and planning support to help student-athletes manage NIL income responsibly and plan for the future.

  • NIL financial planning helps student-athletes understand budgeting, taxes, saving, and long-term financial decisions related to Name, Image, and Likeness income.

  • NIL income can be irregular and may have tax implications. Financial planning helps student-athletes make informed decisions and avoid costly mistakes.

  • No. We do not source, negotiate, or manage NIL deals. Our role is strictly financial education and guidance.

  • Absolutely. We encourage parents and guardians to be part of the conversation to support informed decision-making.

  • No. Financial education is valuable at all income levels and helps student-athletes build strong financial habits early.

  • Student-athletes or parents can contact us through our website to schedule an introductory conversation.

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The best way to get started is with a short introductory phone call with no cost or obligation to you. Whether you prefer to see us in person or virtually, let us know how to reach you and we’ll connect soon.

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